What is influencers job to marketing strategy?
Behind Influencer Marketing there should always be a strategy with well-defined objectives, taking into account that its main contributions are:
1. Influencer work SEO through their blogging and link building presence.
2. They bring traffic to brand’s website.
3. Increase brand consideration.
4. The most important job is to coherence that exists between the influencer and the brand that we want to promote. Brands will offer job to influencer’s only when the influencer’s values align with the values of brand.