Influencers are people who put a face to brands. They are the users who break the traditional barrier between advertisers and consumers in the media. As we mentioned at the beginning of this post, it should be noted that influencers can represent a brand, and they take it as a job and they will not promote anything that does not fit in their own niches or value.
These are people who were already known before social networks or who are independent of social networks. They have their own communication channels and extrapolate their fame in real life to social networks and vice versa.
Influencers and celebrities are two very useful types of users for marketing agencies, Brands are very careful with their management and try to create a two-way relationship, both with influencers and celebrities, in which all parties benefit.
it should be noted that influencers are doing job with new work model that has come to stay. It is no longer about the advertising agency paying and therefore having the right to order, but it is about creating a collaborative ecosystem because the common goal (of brands and influencers) is to create a better world.
Influencer marketing continues to grow in popularity and increasingly occupies a larger share of the advertising budgets of more companies, especially those related to fashion, beauty and travel. Companies seek in these girls / boys the reference for their audience and their way of communicating the values of a brand or product. The data is overwhelming, today more than 80% of marketing consultants admit that collaboration with influencers is very effective in improving the positioning of their brands.
Companies use agencies and platforms to hire influencers for their digital marketing campaigns. The platforms are a link between influencers and companies that find professionals of different price ranges and the most varied characteristics. Thanks to them, new influencers have visibility and companies obtain a guaranteed service for projects that are carried out in a timely manner.
Using platforms and tools is an ideal way to test different profiles and see how they adapt to a professional project without having to sign risky contracts beforehand.
The profession of influencer is a growing job that interests companies and organizations more and more in their digital marketing strategies. Becoming an influencer is relatively easy and straightforward if you take into account certain prerequisites in addition to a knowledge of the workings of digital marketing and the gear of the different social networks. Image social networks are some of the preferred by influencers, mainly in markets such as fashion, beauty, gastronomy and tourism. Bloggers and youtubers also integrate these influencing strategies into their online communication initiatives.
Planning a digital strategy with an influencer allows companies to gain notoriety, increase traffic to their website or increase sales. There are different platform which connect brands and influencers and prices vary from one profile to another. It depends on the budget of the campaign and the product that they want to promote. companies take some time to select influencers with a large following on social media. It is not always more successful to use a Celebrity with a large following for certain strategies. What is certain is that using an influence strategy is a safe bet for brands to promote their products.